Because web traffic is often the Number 1 goal.
Over the past decade+ of owning this agency, there's one thing I drive home and over and over with clients: your website is home base. As I discussed after the Facebook blackout, your Facebook page is not yours, and therefore, cannot be your whole business. Your...
If there’s one thing we can learn from yesterday’s outage…
Yesterday's Facebook and Instagram outage should have taught business owners one thing: diversification is important. Anyone who invests their money knows (or should know) you must diversify. You can't put all your savings into one stock... what if that stock tanks?...
If you’re on Twitter and you don’t know Madalyn Sklar, does it count?
I've said it often: Twitter is my favorite social media platform. It's where my friends are, it's where the people I learn from are, and it's where I can best portray a brand through conversation. I've also said before that I don't believe in experts on social - we...
Why you need so many marketers on your team
I've mentioned before how so much of what I do is online, but that there is still a place where face-to-face (even via screen) is needed. One such example is networking. I joined the Chamber of St. Matthews (a local business chamber) several years ago. Through the...
Aaannndddd we’re back and we’re talking personal branding with Christine Gritmon
So I did a thing. I took a little hiatus. I didn't intend to, I intended to run this livestream every Monday forever. But then the kids came home from camp. And I'm not saying I can't do things when my kids are here because that's not at all true - they aren't...
How a negative review is a good thing
Perception is reality. I find myself saying this a lot these days. Your reputation is what matters, and sometimes what others think about you out there is not what you intended at all, and yet, here you are, left to deal with it. This is never more true than it is...
