by Shane Shaps | Oct 19, 2020 | Social Media Marketing
Often I tell my clients, this is no time to be humble. So for just a moment today I’m going to take that advice and share some news with you: I’m good at what I do. I’m good at communicating, at solving problems, at making messages that matter. And I...
by Shane Shaps | Oct 8, 2020 | Social Media Marketing
Outsourcing – why do it? Who needs it? Will it make your life easier or more difficult? My next few blogposts are going to be a series on this topic. Today I’m talking about looking at your brand from the outside in. One area where we have been...
by Shane Shaps | Sep 2, 2020 | A note from Shane
The past few weeks have been all about trying something new, getting out of my comfort zone and, yes, facing my fears. Ok ok ok, I haven’t really left my house to do any of this, but still, go with me here. If you’ve been reading this blog for a while now,...
by Shane Shaps | Aug 24, 2020 | Social Media Marketing
I recently had a conversation with a client about AI and his Twitter account. He’d been approached by a company whose software can analyze the types of followers he currently has and the types of commentary he uses, and can find more people to entice them to...
by Shane Shaps | Aug 12, 2020 | A note from Shane
Today marks 12 years since I started doing what I do. In some ways it seems like yesterday and in others it feels like a lifetime ago. I look at the photo in this blog and I am warmed by the memories of those days with little, tiny children, but feel grateful for the...
by Shane Shaps | Aug 4, 2020 | A note from Shane
Last week I wrote about not being good with Plan B. That’s true. I’m not. But here’s what I AM good at doing: finding silver linings. Optimism is a gift I was given at birth. It’s not something I work on, it’s not something I think about,...
by Shane Shaps | Jul 27, 2020 | Working from home
I’m a planner. I’ve always been a planner. I find nothing more satisfying than a full calendar or to do list and the ability to get through every task and check it off. I take great care in scheduling out my life and pride myself on our family’s...
by Shane Shaps | Jul 14, 2020 | Social Media Marketing
I was recently on a webinar (always learning, right?). This was a panel of experts – and you know how I feel about the word expert – talking about the changes in social now, due to COVID. One of the things that was touched on the most was to focus on...
by Shane Shaps | Jul 9, 2020 | A note from Shane
A few weeks ago I attended Shankminds, an entrepreneurial conference I’ve always wanted to attend, and was able to do so this year because it was virtual. I’ll take the silver linings as they come, right? It was a day filled with great speakers who got me...
by Shane Shaps | Jun 30, 2020 | Working from home
Wow. March 22nd. That was the last time I posted on my blog. You know… when this whole thing started and we all went home to work, I thought I was ahead of the game because I’ve been doing this for so long. I’ve juggled the laundry while doing a...
