Episode 23: Teodora Ema Pirciu
Picture this. It's early spring of 2020 and the trip is planned. I've never visited Italy and have always wanted to go. Right before the pandemic hit, my daughter was set to visit Italy early in June with my parents and nephew. And my husband and I were heading there...
Episode 22: John Cloonan
I first met Monday's guest, John Cloonan, sometime last summer on Twitter. As with so many of my guests, we met ini a tweetchat and then took the conversation offline with a virtual coffee. John lives down in Atlanta and is a motorcycle driver. I, of course, am afraid...
Why outsourcing for help is so important
One of the things we do for our clients is part of their reputation management. That is, we read their reviews and we respond to them. When there are positive reviews? We respond and say thank you. Someone took the time to give their words about how great our client...
Episode 21: Joe Pulizzi
Monday morning we are back with a new episode! Join me as Joe Pulizzi, founder of The Tilt, joins me Monday. If you work in content in marketing at any level, believe me when I tell you not to miss this one. Joe is the first guest I've never actually met/spoken with...
You get what you pay for.
Have you ever lost a client because you weren't the cheapest? Not that you weren't the least expensive, but that you weren't the cheapest? There's a difference. Years ago, we had a client with whom we loved working. They had great content, were willing to collaborate...
Episode 20: Alyx Johnson
Each week, we focus on how to put some personality into your brand and how to be a real person with thoughts, opinions and feelings - even as a brand voice. I would venture to say almost no one does this as well as Alyx Johnson. You can follow her on Twitter at...