by Shane Shaps | Apr 22, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is about the importance of getting your team members involved in sharing your content. Employee advocacy needs to be a part of your content strategy. We have seen larger reach for small business accounts, even with just one or...
by Shane Shaps | Apr 16, 2024 | Big Marketing Minute
Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it...
by Shane Shaps | Apr 7, 2024 | A note from Shane
Today is the day! 520 East Brands has finally taken the leap, embraced our authentic voice and developed a new brand that truly exemplifies who we are and what we do. I may be 4 foot 8 inches but my voice is big and since 2008 that big voice has been working for...
by Shane Shaps | Mar 25, 2024 | Monday Marketing Minute
One of the best parts about being an outsourced member of the marketing team of our clients is that we get the opportunity to partner with other likeminded people and agencies. We always say we stay in our lane when it comes to marketing. We handle social....
by Shane Shaps | Mar 18, 2024 | Monday Marketing Minute
I used to have a saying that I think in terms of tweets. I can’t do long-form content consumption, my brain just doesn’t work that way. And then Twitter kind of imploded and who knows what’s happening over there. But also… I noticed...
