I met the team at Mint Julep Tours recently and wow – are they fun! Mint Julep Tours is a locally-owned touring and transportation company in my hometown of Louisville, KY. I was introduced to them by my friends at Rooibee Red Tea and we’ve been working together ever since.
My background is in event planning. Long before I started spending my days hidden behind a keyboard, I planned conventions and tradeshows all over the country in all different industries, as well as crazy-creative corporate events. So when Lisa and Sean (husband-wife team) and Charlotte (#3 in charge) told me about what they’re doing, and where they are headed, I was in.
Their corporate tagline is “The purpose of fun is to have some.” I love that. I started working with them by cleaning up their Twitter list. One of the things I’ve learned, and have blogged about previously, is that numbers are not always key – we want to follow people who will follow us back and engage with us. Additionally, we want to engage with people who are potential customers. Afterall, the point of all this is to boost your bottomline, right? To find new customers and keep them as well as past customers engaged with your brand.
Mint Julep Tours offers something for everyone – tours of Bourbon Country, Historic Louisville, Horse Farms and more. They’ve got custom tours going all the time and what I’ve enjoyed doing the most is reaching out to travel writers who can help us spread the word even faster about the brand.
They are truly a great team to be on and we are definitely on the same page with post ideas and schedules. I knew I’d like them when in about my second week with them they sent me a joke to post on a Friday afternoon. Here it is:
A group of 3rd, 4th, and 5th graders, accompanied by two female teachers, went on a field trip to Churchill Downs to learn about thoroughbred horses and the supporting industry, bourbon, but mostly to see the horses.
When it was time to take the children to the bathroom, it was decided that the girls would go with one teacher and the boys would go with the other. The teacher assigned to the boys was waiting outside the men’s room when one of the boys came out and told her that none of them could reach the urinal. Having no choice, she went inside, helped the boys with their pants, and began hoisting the little boys up one by one. As she lifted one, she couldn’t help but notice that he was unusually well endowed. Trying not to show that she was staring the teacher said, ‘You must be in the 5th grade.’
‘No, ma’am’, he replied. ‘I’m riding Silver Arrow in the seventh race, but I appreciate your help.’
Now this is a fun group.