by Shane Shaps | Mar 4, 2024 | Monday Marketing Minute
Each week we get a little bit closer to the BIG reveal of the new brand. But for now… we’re still coasting along, working with our clients, making their online voices and content sparkle, and sharing top tips with you, our community. This week we are...
by Shane Shaps | Feb 26, 2024 | Monday Marketing Minute
When we begin working with a client, they want to know when we will start publishing and engaging. The truth is usually “not yet.” For about the first month or so when we work with a client, there is planning and strategic work involved. Once we build a...
by Shane Shaps | Feb 19, 2024 | Monday Marketing Minute
Today I am out of the office so I’m coming to you from my alma mater, the University of Florida (Go Gators!). It’s been a fun weekend at a sorority reunion so it’s a good time to remind you that it’s important as your company continues to...
by Shane Shaps | Jan 29, 2024 | Monday Marketing Minute
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can’t hold a conversation. The same is true on social. People don’t want to be sold to. They want to know...
by Shane Shaps | Jan 15, 2024 | Monday Marketing Minute
Once you have your brand voice set up and strategically planned, your next step is to develop the brand’s persona. These two are tightly related. Your brand voice puts into a plan what your brand speaks about or doesn’t speak about. It makes it easy for...
