by Shane Shaps | Jan 6, 2022 | Let's Get Real Livestream
As we begin this new year among COVID, air travel delays and weather, we are looking ahead to better days, some kind of “normal” (whatever that means) and a productive, successful year. But it’s also a good time to look back on how far we’ve...
by Shane Shaps | Dec 2, 2021 | Let's Get Real Livestream
Once in a while, I come across someone in my world on Twitter who has built a business doing precisely what I do – serving as the voice of a number of brands on social. Monday’s guest, Ed Alexander of Fan Foundry, takes it one step further with his extreme...
by Shane Shaps | Nov 28, 2021 | Let's Get Real Livestream
Often, I tell work with my clients to figure out the best way to use pieces of their story FOR their brand. I often hear they don’t want to be on video because they don’t like the attention, or they don’t want to show off on social about a charity...
by Shane Shaps | Nov 18, 2021 | Let's Get Real Livestream
Monday’s guest on Let’s Get Real is one of my first social media friends. We met on Twitter about 100 years ago and have been friends ever since – yes, even in real life. Robyn and I once did similar work but at some point she began working for the...
by Shane Shaps | Oct 28, 2021 | Let's Get Real Livestream
Surprise surprise. Next week’s guest I met – where else – on Twitter. But then I got to meet her in person at Content Marketing World in September (if you’re paying attention this seems to be a trend). Cathy McPhillips and I met when she was...