by Shane Shaps | Feb 26, 2024 | Monday Marketing Minute
When we begin working with a client, they want to know when we will start publishing and engaging. The truth is usually “not yet.” For about the first month or so when we work with a client, there is planning and strategic work involved. Once we build a...
by Shane Shaps | Feb 5, 2024 | Monday Marketing Minute
If there’s one piece of social that is my favorite part, it’s the permission to be 100% authentically real. Social has always been about true conversation between people. It’s not meant to be shouting about your products and services at an audience. ...
by Shane Shaps | Jan 29, 2024 | Monday Marketing Minute
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can’t hold a conversation. The same is true on social. People don’t want to be sold to. They want to know...
by Shane Shaps | Jan 8, 2024 | Monday Marketing Minute
Welcome to the first full week of 2024. This year, I did two things in lieu of a “resolution:” I set a one-word intention for the year and that word is PUSH. What I mean by that is I’m going to push myself into things that make me uncomfortable (hey,...
by Shane Shaps | Jan 4, 2024 | Who am I and why am I doing this?
It’s not often a business owner actually asks for an opinion, but here I am… asking. I really do want your input. Here’s the deal: I’m considering a rebrand. I mean, I’m in the branding space and my own brand doesn’t truly represent...