A few weeks ago I wrote about not being fully rested and ready for a new year. I finally got some rest last weekend and by the middle of January, finally found myself ready for the year to begin. And here we are.. the month is nearly over!
One of the things that keeps me going through the day is juggling different brands, topics, personas. I imagine the same might be true for Monday’s guest. Andi Robinson will join me on Let’s Get Real. Andi seems to have the best of both worlds – a content strategy position with a large company, and also the ability to still work with small brands who need marketing guidance. We’ll see Monday just how well balanced she is. 😉
Here’s just a bit about Andi and her passion for the field of marketing:
Reaching people in unique ways is a passion of hers. She is obsessed with understanding how and why people react to certain types of content. In general, humans use their visual sense more than any other, which is why visual communications is so important. Providing current and potential customers with information to improve their lives while building brand loyalty is her favorite thing about marketing. She talks to customers when and where sales representatives can’t – through a website, mobile app or social media. When your customers are in the comfort of their own homes, they can be reache.. When they are standing in front of a rack of competing products, they can be reached. She takes digital and make it more than just a concept.
I look forward to seeing Andi on Monday. Join us live at:by