by Shane Shaps | Nov 11, 2022 | Social Media Marketing
So if you know me personally, or you follow me on social, you know I share a lot about what it’s like being a Jewish woman in the world right now. To be honest, it’s scary. That’s not what this article is about, but it’s the impetus for writing...
by Shane Shaps | Sep 29, 2022 | Social Media Marketing
No agency can be all things to one client. They can try… but one of two things is likely to happen: They’ll perform amazingly well in one area and flounder in another or They’ll have so many specialized people working on an account that when it...
by Shane Shaps | Sep 12, 2022 | Social Media Marketing
Every once in a while, clients forget why they hired us and want to talk about ROI. Now, I’m a business owner. I get the need for validating why we’re spending money on a product or service and determining if it’s leading to sales. I’m not...
by Shane Shaps | Feb 14, 2022 | Social Media Marketing
My business is built on organic social media engagement. It’s what we know, it’s what we do. We’ve always stayed steadfast to our focus on engagement. We create human personas to represent the brands we work with, and we develop realtime...
by Shane Shaps | Nov 9, 2021 | Social Media Marketing
This is not the first time I’ve written about this subject. As an example, here’s a post from back in 2013. Here we are in 2021 and I’m still seeing people who call themselves “experts” in the field of social media. Can we get real for a...
by Shane Shaps | Oct 5, 2021 | Social Media Marketing, Uncategorized
Yesterday’s Facebook and Instagram outage should have taught business owners one thing: diversification is important. Anyone who invests their money knows (or should know) you must diversify. You can’t put all your savings into one stock… what if...
