by Shane Shaps | Feb 14, 2022 | Social Media Marketing
My business is built on organic social media engagement. It’s what we know, it’s what we do. We’ve always stayed steadfast to our focus on engagement. We create human personas to represent the brands we work with, and we develop realtime...
by Shane Shaps | Nov 9, 2021 | Social Media Marketing
This is not the first time I’ve written about this subject. As an example, here’s a post from back in 2013. Here we are in 2021 and I’m still seeing people who call themselves “experts” in the field of social media. Can we get real for a...
by Shane Shaps | Oct 5, 2021 | Social Media Marketing, Uncategorized
Yesterday’s Facebook and Instagram outage should have taught business owners one thing: diversification is important. Anyone who invests their money knows (or should know) you must diversify. You can’t put all your savings into one stock… what if...
by Shane Shaps | Aug 31, 2021 | Social Media Marketing
Perception is reality. I find myself saying this a lot these days. Your reputation is what matters, and sometimes what others think about you out there is not what you intended at all, and yet, here you are, left to deal with it. This is never more true than it is...
by Shane Shaps | Jun 10, 2021 | Social Media Marketing
One of the things we do for our clients is part of their reputation management. That is, we read their reviews and we respond to them. When there are positive reviews? We respond and say thank you. Someone took the time to give their words about how great our client...
by Shane Shaps | May 19, 2021 | Social Media Marketing
So yesterday I got an interesting message from a friend. She and I have always compared notes when we see a company out there “doing it wrong” or someone we think could really use the other’s help (we are in different, but related, industries). She...
