by Shane Shaps | May 24, 2023 | Social Media Marketing
We’re a small business. We work with small businesses a lot. Do we want to grow? Sure, but not at the expense of the small businesses we represent. Here’s what I mean: For some agencies, working with multiple companies in the same line of business is no...
by Shane Shaps | Apr 19, 2023 | Social Media Marketing
I often say to my clients, “this is no time to be humble.” What I try to convey to them is just how critical storytelling is to their business. And yesterday, I had someone tell me the same. Let me tell you the story… I spent the day off the grid...
by Shane Shaps | Feb 1, 2023 | Social Media Marketing
We’re one month in and off to a great start for 2023! Sealing in those lessons learned from 2022, our team is moving forward full-steam ahead. After taking some much-needed time off in December, and then focusing on my daughter’s needs in January...
by Shane Shaps | Nov 11, 2022 | Social Media Marketing
So if you know me personally, or you follow me on social, you know I share a lot about what it’s like being a Jewish woman in the world right now. To be honest, it’s scary. That’s not what this article is about, but it’s the impetus for writing...
by Shane Shaps | Sep 29, 2022 | Social Media Marketing
No agency can be all things to one client. They can try… but one of two things is likely to happen: They’ll perform amazingly well in one area and flounder in another or They’ll have so many specialized people working on an account that when it...
by Shane Shaps | Sep 12, 2022 | Social Media Marketing
Every once in a while, clients forget why they hired us and want to talk about ROI. Now, I’m a business owner. I get the need for validating why we’re spending money on a product or service and determining if it’s leading to sales. I’m not...
