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Pick your platforms… smartly.

Pick your platforms… smartly.

Each week we get a little bit closer to the BIG reveal of the new brand. But for now… we’re still coasting along, working with our clients, making their online voices and content sparkle, and sharing top tips with you, our community.  This week we are...
Before you post, plan.

Before you post, plan.

When we begin working with a client, they want to know when we will start publishing and engaging. The truth is usually “not yet.” For about the first month or so when we work with a client, there is planning and strategic work involved.  Once we build a...
Get Real.

Get Real.

If there’s one piece of social that is my favorite part, it’s the permission to be 100% authentically real. Social has always been about true conversation between people. It’s not meant to be shouting about your products and services at an audience. ...
Personality matters

Personality matters

The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can’t hold a conversation. The same is true on social.  People don’t want to be sold to. They want to know...
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