From big-picture content strategy to local retailer websites all in a day.
A few weeks ago I wrote about not being fully rested and ready for a new year. I finally got some rest last weekend and by the middle of January, finally found myself ready for the year to begin. And here we are.. the month is nearly over! One of the things that...
“Social media is not rocket surgery” & other one-liners by Jason Falls
As we begin this new year among COVID, air travel delays and weather, we are looking ahead to better days, some kind of "normal" (whatever that means) and a productive, successful year. But it's also a good time to look back on how far we've come. I began in this...
This Year was About Being Brave
At the end of 2020, I set two goals for myself - both of which were aimed at coming out from behind the keyboard. The first was to launch Let's Get Real, my weekly livestream show. Each week I invite a friend from the social media, marketing, PR or content world to...
You think you’re solving your customers’ problem. But how do you know?
Once in a while, I come across someone in my world on Twitter who has built a business doing precisely what I do - serving as the voice of a number of brands on social. Monday's guest, Ed Alexander of Fan Foundry, takes it one step further with his extreme knowledge...
How sharing your personal story IS part of your brand
Often, I tell work with my clients to figure out the best way to use pieces of their story FOR their brand. I often hear they don't want to be on video because they don't like the attention, or they don't want to show off on social about a charity they're involved...
When brand personality comes naturally.
Monday's guest on Let's Get Real is one of my first social media friends. We met on Twitter about 100 years ago and have been friends ever since - yes, even in real life. Robyn and I once did similar work but at some point she began working for the Presbyterian...
