Let’s talk about Social Media ROI
Every once in a while, clients forget why they hired us and want to talk about ROI. Now, I'm a business owner. I get the need for validating why we're spending money on a product or service and determining if it's leading to sales. I'm not discounting that. BUT... ...
People make the culture. When the people change, the culture might too.
Earlier this week I mentioned a client that took a lot of my time and attention and indicated I'd get back to it later. It's later. For nearly two years I worked with a client, still as an outside vendor, but basically it took about 90% of my time. Fortunately our...
It’s been a while, bear with me.
You know that feeling when you've been out of touch for a while and then it gets to be so long that you're almost like, "what do I even say to break back in? Why bother?" Maybe you've not hit that point ever. But.. well... here I am. It's been since March that I've...
Women can do it all – but maybe not all at the same time.
As today is International Women's Day, I want to talk for a brief moment about what it means to be a woman today and I want to thank the ladies featured in the photo on this post for everything they do to make our team what it is. I've long believed and touted what...
Paid? Organic? Why you need both in social.
My business is built on organic social media engagement. It's what we know, it's what we do. We've always stayed steadfast to our focus on engagement. We create human personas to represent the brands we work with, and we develop realtime conversations utilizing those...
I like a person who goes out on her own after spending time in corporate America
Monday's guest, Jennifer McGinley, joins me from her office at JLM Strategic Communications. She got to this point after a career at larger places - mostly in the healthcare world. As someone who also left that kind of life to be my own boss, I look forward to...
