Women can do it all – but maybe not all at the same time.
As today is International Women's Day, I want to talk for a brief moment about what it means to be a woman today and I want to thank the ladies featured in the photo on this post for everything they do to make our team what it is. I've long believed and touted what...
Paid? Organic? Why you need both in social.
My business is built on organic social media engagement. It's what we know, it's what we do. We've always stayed steadfast to our focus on engagement. We create human personas to represent the brands we work with, and we develop realtime conversations utilizing those...
I like a person who goes out on her own after spending time in corporate America
Monday's guest, Jennifer McGinley, joins me from her office at JLM Strategic Communications. She got to this point after a career at larger places - mostly in the healthcare world. As someone who also left that kind of life to be my own boss, I look forward to...
From big-picture content strategy to local retailer websites all in a day.
A few weeks ago I wrote about not being fully rested and ready for a new year. I finally got some rest last weekend and by the middle of January, finally found myself ready for the year to begin. And here we are.. the month is nearly over! One of the things that...
“Social media is not rocket surgery” & other one-liners by Jason Falls
As we begin this new year among COVID, air travel delays and weather, we are looking ahead to better days, some kind of "normal" (whatever that means) and a productive, successful year. But it's also a good time to look back on how far we've come. I began in this...
This Year was About Being Brave
At the end of 2020, I set two goals for myself - both of which were aimed at coming out from behind the keyboard. The first was to launch Let's Get Real, my weekly livestream show. Each week I invite a friend from the social media, marketing, PR or content world to...
