by Shane Shaps | Jan 22, 2021 | Let's Get Real Livestream
When you’re looking to build a brand persona and you start getting out there to talk to people, one of the first things you must determine is your audience. You can’t just start talking to anyone and assume they’ll listen. With all the noise out on...
by Shane Shaps | Jan 21, 2021 | Social Media Marketing
When I’m talking to a potential client, there’s typically one question that always comes up: “How many posts per week does your retainer rate include?” This question is flawed and I’m quick to point that out. We don’t build...
by Shane Shaps | Jan 14, 2021 | Let's Get Real Livestream
There’s a skill to taking on multiple voices. It’s a skill that comes with taking on multiple tasks. I knew it was time to start growing my team when the number of voices in my head (ie, the number of voices from which I was tweeting) got to about 7. Until...
by Shane Shaps | Jan 13, 2021 | Working from home
Can we stop midweek and talk about work/life balance for a second? Someone once said to me “balance is for ballerinas.” There’s some truth to that… ballerinas have to balance, otherwise they simply fall down. As a working mom, I don’t...
by Shane Shaps | Jan 10, 2021 | Let's Get Real Livestream
Join me for the next edition of “Let’s Get Real” with 520 East Brands Monday morning, January 11th at 10am EST. My guest will be Stephanie White, Chief Fun Finder of Louisville Family Fun. Stephanie started her business right around the same time I...
by Shane Shaps | Jan 8, 2021 | Social Media Marketing
Raise your hand if you’ve ever attended a networking event and walked out thinking, “well there are two hours I’ll never get back.” 2020 was a lot of things but the one highlight for me was the way networking changed – for the better...
by Shane Shaps | Jan 5, 2021 | Let's Get Real Livestream
Toward the end of last year, I set a goal for 2021 that I was going to launch a livestream show. We’ve focused here on the blog about keeping things real – having a real voice, making sure a real person is behind the keyboard and giving brands we represent...
by Shane Shaps | Dec 28, 2020 | Social Media Marketing
Well. Here we are. The end of 2020 and the prep for 2021. Listen, I’m not going to hash out all the ways 2020 was horrific. Feel free to read Dave Barry’s wrap-up if you’re so inclined. I’ve previously shared a few ways I think 2020 changed us...
by Shane Shaps | Dec 16, 2020 | Social Media Marketing
You might say this post is a continuation of my last post. Earlier today I was on with a client as we were planning for 2021. I feel like all day, everyday, especially on the #MarketingTwitter community, we talk about how social is coming back to being what it started...
by Shane Shaps | Dec 9, 2020 | Social Media Marketing
Since the end of 2008. That’s how long we’ve been at this. We pride ourselves on bringing a true, human voice to the brands we represent. We started this way and we’ll keep going this way. Because, as I reminded readers back in July, we’re...
