You think you’re solving your customers’ problem. But how do you know?
Once in a while, I come across someone in my world on Twitter who has built a business doing precisely what I do - serving as the voice of a number of brands on social. Monday's guest, Ed Alexander of Fan Foundry, takes it one step further with his extreme knowledge...
How sharing your personal story IS part of your brand
Often, I tell work with my clients to figure out the best way to use pieces of their story FOR their brand. I often hear they don't want to be on video because they don't like the attention, or they don't want to show off on social about a charity they're involved...
When brand personality comes naturally.
Monday's guest on Let's Get Real is one of my first social media friends. We met on Twitter about 100 years ago and have been friends ever since - yes, even in real life. Robyn and I once did similar work but at some point she began working for the Presbyterian...
So now you want to know how to start on Twitter.
So you've been watching Let's Get Real for a while now, and you've decided you're ready to start using Twitter. You "think" you might get it but you just aren't sure. Well.... Monday is going to be a play-by-play for you. Whether you're a novice to Twitter or you've...
Please stop calling yourself a social media expert.
This is not the first time I've written about this subject. As an example, here's a post from back in 2013. Here we are in 2021 and I'm still seeing people who call themselves "experts" in the field of social media. Can we get real for a second? I've been at this...
What would it mean for YOU to live creatively?
Monday I'm excited to welcome Tod Cordill to Let's Get Real. When I ask my guests what kinds of things they'd like to talk about on the show, they typically give me one or two topics that tie in with their work and I am happy to build some conversation starters from...
