by Shane Shaps | Dec 15, 2022 | A note from Shane
As an agency, we spend a lot of time forecasting the future, trying to plan for changes in algorithms and social media platforms. As you can imagine, that’s kind of futile because things change so quickly. What we really need to do each year, as an agency and...
by Shane Shaps | Nov 11, 2022 | Social Media Marketing
So if you know me personally, or you follow me on social, you know I share a lot about what it’s like being a Jewish woman in the world right now. To be honest, it’s scary. That’s not what this article is about, but it’s the impetus for writing...
by Shane Shaps | Nov 7, 2022 | A note from Shane
I’m 4’8″ and I have a fear of heights so when I step up onto a soapbox about something, I feel pretty passionately about it. Such is the case with bullying – both online and offline. As a young child, an adolescent and even into my late...
by Shane Shaps | Sep 29, 2022 | Social Media Marketing
No agency can be all things to one client. They can try… but one of two things is likely to happen: They’ll perform amazingly well in one area and flounder in another or They’ll have so many specialized people working on an account that when it...
by Shane Shaps | Sep 12, 2022 | Social Media Marketing
Every once in a while, clients forget why they hired us and want to talk about ROI. Now, I’m a business owner. I get the need for validating why we’re spending money on a product or service and determining if it’s leading to sales. I’m not...
