Who We Are


Shane OKoon Shaps

President, Founder, Community Manager

Shane Shaps has always made it her business to tell anyone and everyone she knows about a great product, brand or experience.

In 2009 she began to incorporate her social skills with her social media activity and 520 East Brands was born. The company serves as an online voice for the brands it represents. By using social channels, brands can more readily listen to their community, appeal to their customers’ needs and respond to questions and feedback. She feels strongly that a brand with just a Facebook page and a Twitter handle does not equal a social media savvy brand. Creating a real, human persona for each organization is what Shane feels truly represents a brand and the people behind it.

520 East Brands is committed to each client by seeing engagement from the consumer’s point of view. We take the time to develop the voice, to collaborate with our clients, and to stay ahead of new technology. We consider ourselves an extension of the marketing team.

Known to some as the “Professional Big Mouth,” Shane starts her day early, manages the schedules of two children, a husband and a labrador, and takes the action of “networking” to a whole new level. Whether online or face-to-face, her enthusiasm for her clients is infectious.


Nicole L. Pullen

Community Manager, Detail Director

“I can honestly say I love working for 520 East Brands! Each day, I get use my creativity and bring my artistic eye to uniquely deliver a great marketing platform for each client. From current events to research for clients, my job allows for new knowledge to be discovered and discussed. As a chatter box and over achiever this is a very fun aspect of my job. We have a great team at 520 East Brands that works hard to deliver quality and perfection for each client. I’m proud to be a part of this team! When I’m not working, I love spending time with family. I have a wonderful husband and three beautiful boys.


Meredith L. Williams

Director of Making Things Go

Meredith Williams is the 520 East Brands Administrative Assistant. She grew up in Louisville and loves all it has to offer as a big little city. She has held a variety of jobs in the past 20 years, from preschool teacher to car title clerk to nanny to youth minister. In 2010 she created Taking Care of the Details-a full service admin assistant company for business owners. Her typical clients get overwhelmed with all the big and small details of running a business. Meredith works with a variety of businesses and enjoys the new challenges they bring her each day. She is proud to have 520 East Brands as one of her regular clients. In her spare time Meredith enjoys spending time with her family – her husband and two children, as well as walking and cooking – all for relaxation.


Lindsay N. Spencer

Community Manager, Director of being the newest team member (for now)

Lindsay was born and raised in Louisville, Kentucky. She works full-time as a Client Service Manager for Deyta, in Louisville. She has experience in retail, customer service, marketing and administration. She loves traveling, scrapbooking, making cards and is an active member of Sojourn Community Church Midtown Campus.


Leslie Green

Community Manager, Director of all things Hysterical

Leslie grew up in Southern Indiana and made the leap across the river to Louisville, Kentucky in 2005. She works full-time as HR Generalist for Signature Healthcare and has experience in corporate training and education, talent management, and executive development. At home, Leslie is outnumbered by a dog, Presley, and cat, Lincoln. She enjoys cycling, live local music, and blowing every extra penny she makes on her nieces and nephews.


Jason W. Spencer

Community Manager, Director of “Jason, how do I fix this and what does this mean?”

Jason W. Spencer grew up in Louisville, Kentucky; only to have left the city to go to college in East Tennessee. Having worked at Humana, Inc., Apple and Southeast Christian Church, he has a wide experience in technology and customer service. Jason has never met a stranger. He loves talking to people and sometimes even has no problem talking to a wall. Since connecting with people is a passion of his, networking people together comes as second nature for him.


Elizabeth Grace Myers

Community Manager, Resident Local Virtuoso

Elizabeth is the Editor-in-Chief and Director of Content for Louisville.com. She began writing about food in Louisville in 2011 at her blog, Epicurious Louisville, and has contributed to Louisville Magazine, Thrillist, Style Blueprint, and Bourbon & Boots, among others. Elizabeth enjoys restoring her 1974 Volkswagen Beetle and riding her 1979 Schwinn Suburban road bike.


Candace Portman

Community Manager, “Go-To” for all Things House Beautiful… and more

With over 20 years in marketing (yes, she started as a baby), Candace has a diverse set of experiences from working with a variety of businesses including fortune 500 brands, medical practices, and local businesses. Throughout her career, Candace has often been a one-person marketing team, and is versed in many aspects of marketing: from plan and concept development, to execution and launch, media planning and placement, public relations and customer engagement through social media. In her role with 520 East Brands she enjoys leveraging those skills to create real connections with our brands’ customers. Engaging in those one-on-one conversations with others as excited about our brands as we are is her favorite part of the job. Seeing those real connections propel people to action – even better! When not on social media, you may find Candace spending time with family or playing in the mud. She loves to let her creative juices flow through a lump of clay and turn it into functional art.

(502) 533-1328