Smart Social Louisville

Social media training in Louisville with the small business owner in mind.


Are you looking for help to maximize your social media presence and really learn how to use the tools properly? Stephanie White and Shane Shaps are ready to train you during a series of interactive workshops. This social media training will be a true workshop – bring your computer and get to work. You will leave empowered to keep pushing your social media to work for you and your business.


The following social media training workshops are planned:

Registration is now open for course 6 – How & When to Spend your Money on Facebook – taking place on March 6. Click here for more information and registration. Remember, courses can be taken independently!

Missed the other workshopsNo problem! Contact stephanie@louisvillefamilyfun.net. We will discuss catching you up!

Course 1: Your Facebook Page 101

Facebook strategies for small businesses Take an honest look at your Facebook page and you may realize that you are ...
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Course 2: When to post what?! Dive into Facebook Analytics

Using Facebook analytics to develop your engagement strategy Do you love numbers? Well, they are important! Facebook provides pages with ...
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Course 3: Curating & Creating engaging content

Beyond posting - How to truly engage your Facebook audience Why do you have a Facebook page? Yes, you want ...
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Course 4: Maximizing your Facebook events & groups

Using Facebook events & groups to mobilize your audience Sometimes, we want to actually get out from behind the computer ...
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Course 5: Video creation and going LIVE on Facebook

Video is all over Facebook; it should be all over your Facebook page For a while, graphics were the main ...
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Course 6: When and how to spend your dollars on Facebook

How to pay to play: Boosting or Ads? It's true. You will have to pay Facebook to reach people. And, ...
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Social Media Training Louisville

Social Media Training Louisville. We cater to the small business owner who has to do it all. Shane Shaps and ...
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About Shane & Stephanie

Shane Shaps, known as the “Professional Big Mouth,” helps her clients manage their online engagement. Her company, 520 East Brands, has served as an outsourced consultant to companies across industries since 2008. Shane and her team create real, human personas online to give brands a voice. Her goal with these workshops is to help small business owners become unintimidated by social platforms and to help them navigate best practices. Mother of two and married to her husband for 16 years, when she’s not working, she’s volunteering in her school and synagogue community.

Stephanie White is the Chief Fun Finder at LouisvilleFamilyFun.net, which she founded in 2009. She spends her days delivering fun digitally to Louisville families and connecting them to local businesses and organizations that can add value to their lives. Stephanie is the mother of two and has been married to her husband for 13 years.  When she is not working, she is volunteering to raise funds for Big Brothers Big Sisters of Kentuckiana and tutoring children in math.



(502) 533-1328