News About Us

“Just because you can, doesn’t mean you should.”

May 3, 2017

I’m a brand. Are you one, too? If a social media disaster finds you, what ya’ gonna do? [More]

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Freelance jobs much more crucial in workforce

September 5, 2015

“For our corporate culture, this really works.” [More]


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Should you outsource your social media?

August 6, 2014

“This is a professional business, and you can’t necessarily trust it to a college kid who’s never had any work experience,” Shaps says. “You need somebody who understands this is business communication we’re talking about. There’s a strategy behind some of the silliness we put out there.” [More]

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Social Media professionals: The online voices behind some of your favorite Louisville brands

October 31, 2013

“Why do we follow companies through social networking outlets?” [ More ]


StyleBlueprint Louisville

FACES of Louisville: Shane O’Koon Shaps

July 14, 2013

“Doing big things with social media and local businesses.” [ More ]


High Wire in Heels

High Wire in Heels

August 2012

My interview with High Wire in Heels about why it can be a good choice for companies to outsource their social media engagement efforts.


Consuming Louisville

One Thing I Love About Louisville: Shane Shaps

January 2012

“Louisville women are so incredibly supportive of other women.” [ More ]

Louisville Entrepreneur Profiles – 520 East Brands

January 2012

“I very much enjoyed meeting Shane and took away the feeling that she is a very genuine person who truly cares about her clients and their businesses.” [ More ]


Shane Shaps in Wyvern Report

Alumni Profile: Shane O’Koon Shaps

November 2011

“My experience […] taught me to be independent. If I don’t know how to do something, I better figure it out because someone – either a child or a client – is counting on me.” [ More ]

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