My least favorite question: What’s the best time to post?

This is a question I see over and over again. I see it in social media discussion groups I’m in, I see it in articles online, I see it everywhere.

But the question is not asked with real intent. The real question should be “how can I determine the best days and times to post for my particular business?” Instead, people want an easy answer. And, as I’ve said before, there are no easy answers.

The answer, it turns out, is right there for you. It just takes a little digging and data mining to figure out when the majority of your audience is active online.

When you ask a question online, be careful of the answer you might receive. You may have a very small, niche business and people are responding with answers that relate to their business. Here’s an example: let’s say you are marketing an auto body shop. You deal with a specific slice of the demographic. Your business is open Monday – Friday, 10-5. You want to know when to post. The person who responds to you owns an online retail shop targeting 20-something women and you are open all the time. See where I’m going? Your demographics may not match up. If you take the advice of the online retail shop based on what has suited her well, you could end up posting late at night (because someone told you to do so) and your company isn’t open then. By 10 am tomorrow the customer has already forgotten your name, has done a Google search and is on to your competitor.

So take just a minute and learn to properly research your own business, your own audience and develop your own marketing plan.

Want more information on how to do this right? Those in our next Smart Social Louisville workshop are going to get all our knowledge handed to them!

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