by Shane Shaps | May 19, 2021 | Social Media Marketing
So yesterday I got an interesting message from a friend. She and I have always compared notes when we see a company out there “doing it wrong” or someone we think could really use the other’s help (we are in different, but related, industries). She...
by Shane Shaps | Feb 16, 2021 | Social Media Marketing
This morning as I was doing my daily “I’m still waking up, don’t talk to me as I scroll through social and come to life” routine I came across the latest video by the Holderness family. I’ve been a fan of their videos ever since the...
by Shane Shaps | Jan 28, 2021 | Social Media Marketing
See you March 18th when I’m the guest on the Bay Area Content Marketing Meetup! Thanks to my pal, Dennis Shiao, for the invite! Click here for the info to join! Details: Presenter: Shane Shaps, President, Founder and Community Manager at 520 East Brands. 2021 is...
by Shane Shaps | Jan 21, 2021 | Social Media Marketing
When I’m talking to a potential client, there’s typically one question that always comes up: “How many posts per week does your retainer rate include?” This question is flawed and I’m quick to point that out. We don’t build...
by Shane Shaps | Jan 8, 2021 | Social Media Marketing
Raise your hand if you’ve ever attended a networking event and walked out thinking, “well there are two hours I’ll never get back.” 2020 was a lot of things but the one highlight for me was the way networking changed – for the better...
by Shane Shaps | Dec 28, 2020 | Social Media Marketing
Well. Here we are. The end of 2020 and the prep for 2021. Listen, I’m not going to hash out all the ways 2020 was horrific. Feel free to read Dave Barry’s wrap-up if you’re so inclined. I’ve previously shared a few ways I think 2020 changed us...
