by Shane Shaps | May 23, 2017 | A note from Shane, if you ask me.
We talk a lot about ROI in this business, in any business really. Why do something if there’s no return? But if the return is hard to measure, what then? Social efforts have gotten easier to measure in the nearly 10 years we’ve been doing this. We used to...
by Shane Shaps | Apr 13, 2017 | if you ask me.
I’ve been a teenager all week, and I don’t mean metaphorically. My daughter, 13, is on her seventh grade field trip. I can tell you how AWESOME it was to come back from a week at the beach only to have to quickly do laundry and pack up for another week...
by Shane Shaps | Apr 5, 2017 | A note from Shane, if you ask me.
Our family has been traveling this week for spring break. My in-office, day-to-day tactics seem to have me focused on tunnel vision in a way – looking at my clients and their competitors, and simply keeping things rolling, digging deeper on the creativity for...
by Shane Shaps | Mar 30, 2017 | A note from Shane, if you ask me., Social Media Marketing
Read that title again. Sounds off, right? To be honest, we’re not that difficult to work with. We’re available pretty much all the time, we deliver what we say we will – oftentimes more – and we take our clients’ success personally (no...
by Shane Shaps | Jan 26, 2015 | if you ask me., Social Media Marketing, Who am I and why am I doing this?
Today I was asked an interesting question. “Why don’t we offer services like web design and SEO at our company?” It’s a great question, and one that I believe actually sets our company apart from others. There are certainly larger firms out...
by Shane Shaps | Jan 22, 2015 | A note from Shane, if you ask me., Social Media Marketing
So often when I meet with clients and potential clients they want to know, “What will be the ROI of engaging in a social media campaign?” It’s a good question to ask, of course. If a company is going to involve resources – financial or staffing...
