Personality matters
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can't hold a conversation. The same is true on social. People don't want to be sold to. They want to know about you...
Do you divide or blend the personal versus the business?
This week, the Monday Marketing Minute is more a question than an answer: Is it better to blend your personal social presence or divide it up? And, as with most things... it depends. Before I get too far into this, please note that I'd love to hear YOUR thoughts on...
Put some personality into your brand’s persona
Once you have your brand voice set up and strategically planned, your next step is to develop the brand's persona. These two are tightly related. Your brand voice puts into a plan what your brand speaks about or doesn't speak about. It makes it easy for anyone on the...
Does your brand have a message. What is it?
Welcome to the first full week of 2024. This year, I did two things in lieu of a "resolution:" I set a one-word intention for the year and that word is PUSH. What I mean by that is I'm going to push myself into things that make me uncomfortable (hey, I got back on...
To rebrand or not to rebrand? Your opinion please.
It's not often a business owner actually asks for an opinion, but here I am... asking. I really do want your input. Here's the deal: I'm considering a rebrand. I mean, I'm in the branding space and my own brand doesn't truly represent what we do as a business. So I'm...
Finding balance in the backwards & forwards
There's an exercise that comes up in Peloton strength classes that is one of my least favorites because I feel like it throws me off balance. It's a backward/forward lunge in which you move fluidly from a backwards lunge into a forward lunge with the same foot, trying...
