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Episode 21: Joe Pulizzi

Episode 21: Joe Pulizzi

Monday morning we are back with a new episode! Join me as Joe Pulizzi, founder of The Tilt, joins me Monday. If you work in content in marketing at any level, believe me when I tell you not to miss this one. Joe is the first guest I've never actually met/spoken with...

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You get what you pay for.

You get what you pay for.

Have you ever lost a client because you weren't the cheapest? Not that you weren't the least expensive, but that you weren't the cheapest? There's a difference. Years ago, we had a client with whom we loved working. They had great content, were willing to collaborate...

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Episode 20: Alyx Johnson

Episode 20: Alyx Johnson

Each week, we focus on how to put some personality into your brand and how to be a real person with thoughts, opinions and feelings - even as a brand voice. I would venture to say almost no one does this as well as Alyx Johnson. You can follow her on Twitter at...

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What’s a poster?

What’s a poster?

So yesterday I got an interesting message from a friend. She and I have always compared notes when we see a company out there "doing it wrong" or someone we think could really use the other's help (we are in different, but related, industries). She was scheduling an...

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