by Shane Shaps | Dec 2, 2020 | A note from Shane
Earlier today I was on a networking call with a new colleague/friend. He said something that struck me as, surprisingly, not all that weird. He said that someone had asked him around Thanksgiving last week what he was grateful for and his response was the pandemic. He...
by Shane Shaps | Nov 23, 2020 | Social Media Marketing
First, I’d like to start by saying thank you to Sherwin-Williams. I appreciate that this morning’s Twitter feed was the most normal I’ve seen it in a while. The breaking news about Covid and politics was pushed to the side while we all went bananas...
by Shane Shaps | Nov 10, 2020 | Social Media Marketing
You don’t get all the jobs you think you should. And sometimes, that’s just fine. Three weeks ago, this is exactly what I did. I’ve had a standard proposal template I’ve used for YEARS to present to potential clients. It had gotten stale and...
by Shane Shaps | Oct 19, 2020 | Social Media Marketing
Often I tell my clients, this is no time to be humble. So for just a moment today I’m going to take that advice and share some news with you: I’m good at what I do. I’m good at communicating, at solving problems, at making messages that matter. And I...
by Shane Shaps | Oct 8, 2020 | Social Media Marketing
Outsourcing – why do it? Who needs it? Will it make your life easier or more difficult? My next few blogposts are going to be a series on this topic. Today I’m talking about looking at your brand from the outside in. One area where we have been...
by Shane Shaps | Sep 2, 2020 | A note from Shane
The past few weeks have been all about trying something new, getting out of my comfort zone and, yes, facing my fears. Ok ok ok, I haven’t really left my house to do any of this, but still, go with me here. If you’ve been reading this blog for a while now,...
by Shane Shaps | Aug 24, 2020 | Social Media Marketing
I recently had a conversation with a client about AI and his Twitter account. He’d been approached by a company whose software can analyze the types of followers he currently has and the types of commentary he uses, and can find more people to entice them to...
by Shane Shaps | Aug 12, 2020 | A note from Shane
Today marks 12 years since I started doing what I do. In some ways it seems like yesterday and in others it feels like a lifetime ago. I look at the photo in this blog and I am warmed by the memories of those days with little, tiny children, but feel grateful for the...
by Shane Shaps | Aug 4, 2020 | A note from Shane
Last week I wrote about not being good with Plan B. That’s true. I’m not. But here’s what I AM good at doing: finding silver linings. Optimism is a gift I was given at birth. It’s not something I work on, it’s not something I think about,...
by Shane Shaps | Jul 27, 2020 | Working from home
I’m a planner. I’ve always been a planner. I find nothing more satisfying than a full calendar or to do list and the ability to get through every task and check it off. I take great care in scheduling out my life and pride myself on our family’s...
