by Shane Shaps | Dec 9, 2014 | A note from Shane, if you ask me., Social Media Marketing, Who am I and why am I doing this?
It’s been a very long time since I’ve written on this blog and my goal is to start updating more often. If I’m going to tell clients how important it is, then I better set an example, right? This week my company hit a new milestone. We’ve been...
by Shane Shaps | Oct 8, 2013 | A note from Shane, if you ask me., Social Media Marketing
We get so busy around here serving as the many different voices we represent, but when we come across a teachable moment, it’s time to take a second and share (I have two children, I’m prone to finding teachable moments). Yesterday, one of my colleagues...
by Shane Shaps | May 15, 2013 | A note from Shane, Social Media Marketing
This week I lost a client. It wasn’t enjoyable, it’s not something I look to do. It makes me feel disappointed in myself. But when I step back and look at the number one reason he wanted to pull out of his legally binding contract after two months, I have...
by Shane Shaps | Apr 16, 2013 | A note from Shane, Social Media Marketing
Newtown. Now Boston. It seems all too often I’m sending out an APB to my team, “Hold all posts. Do not tweet. This is no time to market.” Each time a tragedy occurs, our team determines that we want our communities, and the communities of the brands...
by Shane Shaps | Feb 26, 2013 | A note from Shane, if you ask me., Social Media Marketing
Often I’m introduced by clients as their Social Media “guru” or “expert.” Generally, this leads to a subtle eyeroll by me, and a quick correction of, “I’m not an expert, I just practice a lot.” And that’s the...
by Shane Shaps | Jan 16, 2013 | Uncategorized
I get it. Clients want to see results, quickly. I get that. But I think what a lot of people don’t get is that social media, when managed properly, is handled the same way a relationship in real life is handled (or should be handled). If you were invited to a...
by Shane Shaps | Dec 17, 2012 | A note from Shane, Social Media Marketing
This past Friday, when the news of the Sandy Hook Massacre broke, I had a tough time regarding work. On one hand, I’m a marketer. My job is to create relationships with consumers and potential consumers on behalf of the brands I represent. On the other hand,...
by Shane Shaps | Dec 14, 2012 | A note from Shane, Social Media Marketing
It’s unlike me to be quiet for so long. Come on.. you know me by now. I’ve not been quiet, I just haven’t been blogging. The SEO of my clients’ websites and the social representation for them is clearly where my focus is these days. We’ve...
by Shane Shaps | Aug 2, 2012 | Social Media Marketing, Tweetchats, Uncategorized
I still hear it often: “I don’t get Twitter, what’s the point?” “Twitter just seems to be a bunch of people talking to no one.” “How do you even create relationships out there?” Well friends, that’s what I do. I...
by Shane Shaps | Jan 9, 2012 | A note from Shane, if you ask me., Social Media Marketing, Uncategorized, Who am I and why am I doing this?
I haven’t blogged in a while. Not that I don’t believe in the power of blogging, but because I pretty much spend my days focused on what my clients need and my brand, well, it gets a little neglected. The last post I wrote was pertaining to online...
