by Shane Shaps | Feb 7, 2018 | A note from Shane, Social Media Marketing
Seven or eight years ago your small business may have set up a Facebook page, invited a few friends to join, maybe run a contest or two and you watched that page grow exponentially and receive a ton of engagement daily. Facebook was free. You could share information...
by Shane Shaps | Jan 17, 2018 | Uncategorized, Who am I and why am I doing this?
2018 is off and running. Although the snow in this area has made it feel more like a start and stop, productivity is beginning to get back up to normal standards. Or.. maybe we’ve been stuck in this house so many days in a row that staring at my computer is the...
by Shane Shaps | Dec 14, 2017 | A note from Shane
This is part two of my most-recent discussion about online etiquette. I gave you the background in that essay so today I’m just going to touch on one more piece of this. Sometimes people who are ranting and raving online aren’t actually looking for a...
by Shane Shaps | Nov 26, 2017 | if you ask me.
I’ve written in the past about online etiquette. It’s been a while but back in October 2011, I wrote about a company improperly tagging a competitor. In January 2012, I posted about etiquette again when I discussed being careful about when you tag friends...
by Shane Shaps | Nov 20, 2017 | if you ask me., Who am I and why am I doing this?
I’m supposed to set an example and blog weekly. I tell my clients how important it is, so I’m supposed to be doing it too. But it’s been a rough couple of weeks and I haven’t had much to say besides just telling myself and my team to get...
by Shane Shaps | Oct 23, 2017 | A note from Shane
In our household, it was a rough weekend. I’m not naming names, but some people in this house take sports very seriously. I’m talking, “If the coach had just listened to what I was yelling from my couch we would have won this game” serious. My...
by Shane Shaps | Sep 28, 2017 | Who am I and why am I doing this?
I’ve written a few times about why having a professional handle your social media effort makes sense if you’re going to outsource, rather than your neighbor’s college-aged niece home for the summer. But here’s one that even my children could...
by Shane Shaps | Sep 13, 2017 | A note from Shane, Social Media Marketing
We are in a constant state of change in the digital space, and my business is no different. Today we announce with excitement that we are expanding our services. Nearly ten years ago, I launched this business. It began in a different form – showcasing gift items...
by Shane Shaps | Aug 30, 2017 | A note from Shane, if you ask me.
Every so often a topic of conversation bubbles up in the groups in which I participate with social media industry folks. Before I share that topic and you immediately make your opinion, let me start with an anecdote. Picture this. It’s 1995. I’m in my...
by Shane Shaps | Aug 10, 2017 | A note from Shane, Social Media Marketing, Uncategorized
Sometimes a client will want to publish a really, REALLY wordy post on social and our advice to them is always, emphatically, “No, no one is going to read that.” How do we know this to be true? Because we see it everyday. It goes back to the that old adage...
