by Shane Shaps | Jan 10, 2019 | A note from Shane
So here we are in 2019. Our household is starting off the new year, well… exhausted. Saturday morning of Thanksgiving weekend we adopted a second puppy. Why on earth would we disrupt our easy life with our fat, lazy lab? Well, there’s actually a method to...
by Shane Shaps | Dec 5, 2018 | Social Media Marketing
One of the things companies wrestle with is multiplying their voice and increasing the volume of their message without increasing their advertising expenditure. This is something we speak with companies about often, most recently this morning. Let me take you back...
by Shane Shaps | Jul 12, 2018 | A note from Shane, if you ask me.
This is the post I’ve started to write multiple times. Each time I feel like a middle-aged whiner, so I trash it and go about my day. But I just got off the phone with my Rabbi who put this into perspective (he didn’t realize he was doing so as his quote...
by Stephanie White | Jul 12, 2018 | Smart Social Louisville, Uncategorized
Social Media Training Louisville. We cater to the small business owner who has to do it all. Shane Shaps and Stephanie White are available for social media training to take social media training to your business or group. Social Media Training Louisville: we...
by Shane Shaps | Jul 2, 2018 | A note from Shane
July marks another half-way through the year point. As they say, the days are long but the years are fast…and they really do fly. As we kick off this month, I want to celebrate my friend, colleague and teammate, Candace. July marks four years that Candace...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
How to pay to play: Boosting or Ads? It’s true. You will have to pay Facebook to reach people. And, it’s not a bad thing. Facebook ads and boosting work when you put strategy behind your dollars. We can’t wait to help you create and manage a Facebook...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Video is all over Facebook; it should be all over your Facebook page For a while, graphics were the main focus. Graphics are still very important but video is trending as a top priority. But, for small business owners, hiring a videographer would be a very large...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Using Facebook events & groups to mobilize your audience Sometimes, we want to actually get out from behind the computer and meet people – for networking, a fun event, an open house, or some other type of event. With so much information on Facebook, how can...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Beyond posting – How to truly engage your Facebook audience Why do you have a Facebook page? Yes, you want to showcase your business but also, you want to have a relationship with your audience. Now that in the last course you have your audience figured out, you...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Using Facebook analytics to develop your engagement strategy Do you love numbers? Well, they are important! Facebook provides pages with so much insight into the demographics of your followers, engagement information, trends, and more. But, if you don’t know...
