by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Video is all over Facebook; it should be all over your Facebook page For a while, graphics were the main focus. Graphics are still very important but video is trending as a top priority. But, for small business owners, hiring a videographer would be a very large...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Using Facebook events & groups to mobilize your audience Sometimes, we want to actually get out from behind the computer and meet people – for networking, a fun event, an open house, or some other type of event. With so much information on Facebook, how can...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Beyond posting – How to truly engage your Facebook audience Why do you have a Facebook page? Yes, you want to showcase your business but also, you want to have a relationship with your audience. Now that in the last course you have your audience figured out, you...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Using Facebook analytics to develop your engagement strategy Do you love numbers? Well, they are important! Facebook provides pages with so much insight into the demographics of your followers, engagement information, trends, and more. But, if you don’t know...
by Stephanie White | Jun 1, 2018 | Smart Social Louisville
Facebook strategies for small businesses Take an honest look at your Facebook page and you may realize that you are not making the most of the opportunity. We can help you! Our first course in a series of six focuses on the core of a business’ Facebook page to...
by Shane Shaps | Mar 5, 2018 | Social Media Marketing
This is a question I see over and over again. I see it in social media discussion groups I’m in, I see it in articles online, I see it everywhere. But the question is not asked with real intent. The real question should be “how can I determine the best...
by Shane Shaps | Feb 7, 2018 | A note from Shane, Social Media Marketing
Seven or eight years ago your small business may have set up a Facebook page, invited a few friends to join, maybe run a contest or two and you watched that page grow exponentially and receive a ton of engagement daily. Facebook was free. You could share information...
by Shane Shaps | Jan 17, 2018 | Uncategorized, Who am I and why am I doing this?
2018 is off and running. Although the snow in this area has made it feel more like a start and stop, productivity is beginning to get back up to normal standards. Or.. maybe we’ve been stuck in this house so many days in a row that staring at my computer is the...
by Shane Shaps | Dec 14, 2017 | A note from Shane
This is part two of my most-recent discussion about online etiquette. I gave you the background in that essay so today I’m just going to touch on one more piece of this. Sometimes people who are ranting and raving online aren’t actually looking for a...
by Shane Shaps | Nov 26, 2017 | if you ask me.
I’ve written in the past about online etiquette. It’s been a while but back in October 2011, I wrote about a company improperly tagging a competitor. In January 2012, I posted about etiquette again when I discussed being careful about when you tag friends...
